Imagine singularity.

The Data Lake

Built from years of point-of-care webinar activity — polling responses, live Q&A, and session data across every major clinical specialty and market segment.

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Years of continuous POC market data
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Of attendee questions, indexed and categorized
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Of polling responses on adoption, barriers & sentiment
Inside the Data Lake

Every dot is a signal from the field.

Filter by topic to surface the questions, polling responses, and practice data POCT professionals have shared across two years of webinars. Hover any dot for a sample signal.

All topics · signals shown Anonymized · 2022–2026
How it works
01
You bring a question

A market challenge, a competitive concern, a gap you're trying to understand.

Hover for example
e.g. "Are ED clinicians adopting our analyzer for sepsis pathways, or is it being sidelined for the incumbent? What's blocking it?"
02
We go into the data

Our analysts query four years of real practitioner signal — not surveys, not projections.

Hover for example
We pull every Q&A, polling response, and session interaction from ED, critical care, and lab medicine attendees touching sepsis workflow. That's hundreds of practitioner statements. No proxies.
03
You get answers

A narrative intelligence report written for commercial leaders. Direct. Sourced. Actionable.

Hover for example
Findings, named adoption barriers, ranked positioning levers, and verbatim clinician quotes. Delivered as an executive brief — not a 200-slide deck.
A signal from the data
Annual competency assessment is the single biggest operational challenge facing POCT programs — named by a clear majority of attendees, well ahead of any other concern, across every regional session in the dataset.
Observed trend — Hera Data Lake, 2024–2025

* Illustrative example. Hera reports are delivered exclusively to consulting clients.

What you receive

Four pieces. Built to be shared, not just received.

01
Core deliverable

Narrative Intelligence Report

A 2,500-word analyst-voice report responding directly to your query of interest. Composed in Hera's senior market intelligence register — observed, inferred, and projected findings clearly labeled, with numbered footnotes for externally sourced claims and epistemic flags for assertions drawn from inference. Direct. Sourced. Built around a single commercial/strategic question.

02
Core deliverable

Bespoke Intelligence Microsite

A hand-built, client-facing web asset presenting the report's key findings with custom data visualizations, charts, and designed graphics. Built to be shared internally — something you can send to your CMO or commercial team without forwarding a PDF. Branded to Hera; client-ready on delivery.

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Included

Executive Briefing Memo

A single designed page distilling the report's three or four sharpest findings into something forwardable. Functions as an internal marketing tool for you — you look sharp for commissioning it, and it drives the full report's value further up your organization.

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Included

Data Appendix

A clean, minimal PDF presenting the underlying signal: anonymized poll distributions, subject matter frequency clusters, credences inspired by Bayesian epistemological principles. The proof-of-lake feature — a transparent glimpse inside Hera's black box.

Ready to ask?

Request a consultation.

Tell us what you're trying to understand. We'll tell you what the data says.

We reply within two business days.
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